It has been estimated that over 40 million small-scale packaging businesses are using Facebook to link with their customers and promote their brands. Normally, marketers adopt Facebook’s paid ad strategy to increase the likes of their Facebook page. But instead, there is a number of ways you can adapt to grow your Facebook likes without spending a single penny on its advertisement.
For your success on Facebook, the main element needed is an engaged community. Without it, it becomes very hard for you to create your brand awareness. The matter is not just quantity; it’s also about quality. The right audience should be attracted and engaged in various ways to align your business goals. Getting more likes on your business Facebook page is all about understanding the working of Facebook and implementing strategies to increase your organic post reach as more posts get liked and shared among a community, and your reach and visibility increase. This ultimately leads to the growth of your page. Below are some of the ways you can implement to increase “likes” for a business Facebook page:
Optimize the Information on your Business Facebook Page
Mostly it has been seen that people use to see the profile picture, cover photo, and related description from your entire company’s Facebook page. They do not even bother to visit the full page or posts. So a good Facebook page to promote the business ensures that the brand’s images are attractive and the description is engaging. Summarize what your company does to make people encouraged to like the page.
The next step is to fill in as much information on your page as possible. The selection of categories and other sub-categories to describe your company creates a more professional look at your page. Mention your website’s URL prominently. Enlist your contact number, address, and hours of operation. All these steps will help your page to appear in the Google or Facebook search as people start searching for a company like you
Ensure Engaging Content:
The key to successful digital marketing of a business is engaging content. The necessary thing is to post entertaining and engaging content on your business Facebook post. Use attractive and interesting pictures and videos to attract a heap of followers. Facebook constantly used to update its algorithm and reward page with increased reach, which received more engagement in likes, shares, and comments. Facebook also rewards by making your content visible on the newsfeed of your engaged user’s friends.
The video is the most influential way to gather a more engaged audience. But they should be in an optimal length to grab their attention and digest the content. Moreover, your content should be clear, brief, concise, and relevant. All the posts should add some value in one way or the other. You can make the content more engaging by discussing other related popular companies. For example, if you have a Facebook page for your cosmetic brand, you can discuss the Box packaging from The Custom Boxes. This will also attract the packaging company’s users, thus opening the way for more likes and followers.
Be Active And Post Regularly:
People like the page that undergoes instant posting, but if you are not regular to posting, they ultimately unlike your page. The best way is to decide how much content you can post weekly and divide it into scheduled times during the week. This will ensure uniformity in your posting. Then, sidewise, use Facebook Page Insights to check out the days and times most of the Facebook users are active.
In digital marketing, the content may become visible daily, but a technical content-related search engine optimization may run daily around 3 p.m. So, most of your followers frequently engage during peak times in the content. Once the audience is gathered, take the feedback week by week or day by day. Reply to their questions consistently. This consistency will help you to get more likes and make your Facebook page successful.
Run A Contest Or Offer Live Videos:
Companies are constantly conducting Facebook contests to build and engage their audience to get more likes. Contests create fun and are the best way to market your products. Make sure that the contests follow Facebook Promotion Guidelines and should be conducted monthly. The contest should be creative, easy, relevant, and interesting to attract more people and their friends by encouraging participation. Please make use of ads on Facebook to promote the contest so that more and more public get aware of it. If you want to use some app to run the contest, it should be mobile-optimized. Another option is to conduct live videos. Research has concluded that Facebook users spend 3 times more time watching live sessions than traditional videos. Live videos naturally engage a large audience and help in boosting the likes.
Promote Your Page Everywhere And Use Facebook Social Plug-In:
Once you have created great content on your business Facebook page, the next step is to promote your page on all social media websites. Moreover, promote it as your email signature; business cards are on your company’s website and on its homepage and header or footer. Make sure that the audience can easily access your page with a single click. More you can do in this regard is to use free Facebook Social Plug-ins. It makes the users easily visit the website without leaving the Facebook page.
