Unless you have an exclusive product or a monopoly, you probably have dozens of competitors. You might be running an in-store, online, or subscription food business. In all these businesses, differentiating your offerings from others is quite difficult. But, edible packaging can certainly help you in this matter. It caches the consumers’ attention, builds your image, and raises your profile in the retail world. It is also handy in creating lasting impressions that evolve into a good customer relationship. Below are some simple ways to form an engaging interaction with your brand through this packaging.
Edible Packaging: Explanatory Interior Design:
Develop an informative internal design for your edible boxes as it already puts you ahead in the competition. It is a great idea to break the mold of industry standards while demonstrating your brand’s creativeness. Something as simple as a detailed tagline will transform your package’s interior and increase customer interaction time. You can work on other details, too, such as a colorful corporate logo that speaks volumes about your company. This unique interior design creates a delightful customer experience critical for repeat business.
Another brilliant idea in this aspect is printing inspirational branded quotes and humorous slogans. Some companies also think of printing technical details relating to assembling and using products, which is also great. Finally, consider including a sentence or two reflecting on your company’s ecological side to go a little out of the box. Such an interior serves a great deal in creating awareness about your business.
Add QR Codes:
Digital marketing is great, but it cannot reach all of your target audience exclusively. As edibles packaging interacts with the customers more often, think of it as your launching pad for digital marketing. It can be achieved by printing QR codes on the smooth texture of this packaging. When it comes to QR codes, the options are countless since you can link them with anything. For instance, your company’s main website, social media page, or registration page of your loyalty program. You can also link these codes with the online menu of your edible products company. They are a great step towards engaging potential clients with your food business. They are also a good alternative for familiarizing the audience with the information you could not provide them earlier.
Edible Packaging Themed Package:
It is quite simple to print all the details concerning your business on the edible boxes. But, it is not easy to drive people’s focus toward this information. What is needed in this aspect is a different box design strategy that increases people’s responsiveness. Creating event-based or limited edition designs can assist you because of their potential to hook attention. There are various varieties of edibles that come in only a specific season. Make sure to match your packaging design with the theme of that specific season. Such a design perfectly engages prospective clients while highlighting your brand’s personality. Keep the design a little bit humorous, too, as there might be other companies following the same design strategy as you.
Make It Artistic:
This one is pretty simple. The prettier your edibles packaging is, the better it would be. The retail stores are crowded with product lines having the same features, quality, and price. They are all packed in a standard packaging box having a generic design. If you follow this same approach, your brand might lose its identity. Design your edible packages in an artistic way that highlights your items’ premium and high-end nature. Get a little transparent with a window cut design and customize the cutouts in unique patterns. The businesses also introduce sleeves in their design to present their items distinctively. The more unique they look, the more the chances that the audience would take notice of your items and make repetitive purchases.
Stickers And Labels For Edible Packaging:
There are instances when the companies do not have enough funds to spruce up their packaging with artistic designs and prints. But, distinction in the design is the main weapon to carve out your own identity in the marketplace. Stickers are labels that are a good and cost-effective approach to add uniqueness to your packaging. Think of adding logos, witty taglines, slogans, brand-themed colors, and other branded elements to them. They elevate the customer experiences and create a sense of familiarization by providing them with the basic knowledge of your company. Adding something as simple as a branded “freshness seal” sticker can help you stay on clients’ minds during purchasing.
A business’s success relies on the fact that it can offer better services to its target market than others. Custom cardboard boxes are a subtle aspect in this matter that can add a wow factor to a food business. Its adaptable unique designs help easily set a brand apart from its competitors.