As their name suggests, rigid boxes are famous for their sturdy nature. They are considered the best packaging solution for items that require extreme protection. They are the best buddies of the e-commerce business sector as they are widely used for the things shipped to customers from the manufacturer or retailer through courier or mailing service. These boxes are made with rigid cardboard or kraft stock. The rigidness of these boxes depends upon the thickness of the cardboard sheets of kraft stock. Product manufacturers or retailers can choose the thickness of the sheets to make these boxes suitable for their products.
Rigid Boxes: Brand Identification
Rigid cardboard boxes do not confine their use to store the goods. It also identifies the brand name. As discussed above, the market is progressing so fast that you need something to sustain your name. The packaging enables the brand or reputation to get identified and allows one to differentiate it from other brands. It is necessary to have you standing a bit unique and different in a large market. The product packaging with the company name, logo, or signature color scheme helps the consumers recognize the product as it sits among the competition’s products on store shelves.
Customers Attraction
The first thing that gets a customer’s attention is how the product is presented to them in the final stage. Avery’s delicate dress may not get much attraction because it is in a shopping bag than a lesser valuable dress but presented in rigid box designs that may add the attractive appeal in the first look. The simple but decent packaging adds more to the value of your product many times and attracts more customers. They do not need any perplexed graphics or design; these boxes are perfect in the simplest way and more worth than packaging with rich illustrations.
Safety of Product
Apart from its other benefits, it plays a vital role in securing the product. Once manufactured, the clothes go through many hands and stages before they reach the customer. The fabric is sensitive and fragile among the material of other products like shoes, sports goods, makeup articles, etc.
The clothing market is one of the necessities of man that can never be put aside. Suddenly, so many names and brands have emerged that it is getting challenging to retain sustainability in the market. The markets have realized the importance of packaging. Like other firms, the clothing business has also adopted the trendy use of rigid boxes because these can be beneficial in different ways other than just packaging. You can use custom rigid boxes as per the need of the article and the customer’s demand. This helps minimize the risk of damaging the goods before reaching their destination. It secures the clothes from dust, moisture, and other factors. Also, being packed, the chance that they may get torn or the color may fade can be minimized or even eliminated.
Product Promotion
The rigid packaging in clothing is not just confined to its packaging only. It also helps promote the brand name and product. They also provide a luxurious outlook to the product. According to statistics, 74% of the customers are likely to buy again if the product is in premier packaging. Also, 74 percent of consumers who fall in the age group of 18 to 25 tend to share product packaging photographs on social media. So with a little effort on the packaging, your firm can get a promotion without even asking for it. The price factor is there, but the way it gives the rise. The cost issue can be overcome by rigid box wholesale quantity as the bulk often comes with discounted pricing.
Customer Satisfaction Via Rigid Boxes
The objective of any business is to satisfy the customer and ensure that their need is met under one roof. The availability of various services under one umbrella gives them ease and attracts more customers. The use of rigid packaging provides packaging with the facility to the customer. Still, it is usually observed that customers tend to gift the goods in the original packaging if it is worth it. This means You will prefer luxurious and unique rigid packaging over flexible boxes.
Moreover, it makes the product easy to handle without getting damaged. The goods can be transported and taken quickly because of a single packaging. Another trend of adding a handle to this packaging is even more welcome in the market because it eliminates the need for a shopping bag with a box. Ultimately making packaging cost-effective but at the same time facilitating for the customers.
There can be numerous other factors why there is a need for this packaging approach in the clothing business. Still, the purpose remains the same, i.e., to facilitate the customer and ensure that the product reaches the destination in the best condition.
Reference: https://www.thepremiumboxes.com/blog/how-rigid-packaging-help-you-in-clothes-business-/
