A custom box needs to be designed exquisitely and in a unique way so that it can actually attract customers towards it. Packaging is something which is vital for all products. Designing this can be tough if you do not know what to do. You need to create something which will be unique, look good, attract buyers, let people know what you are selling etc. It is important to keep some points in mind when focusing on a custom box. Only when you do this can you make something that is perfect for the product and customer as well.
INTERESTING FACTS ABOUT A CUSTOM BOX
Custom boxes are those which are customized when it comes to their design, shape, size, material, etc. They are made in a unique way. If you know how to do this, it is possible to create something that is unique and which stands out.
The boxes are made to attract when placed with the competition. In this way the brand can get recognized. Sales can increase as well when potential buyers notice the product and want to try it out. The following are some unique designing ideas of custom packagingwhich will attract consumers towards your brand and products.
CUSTOMERS ARE IMPORTANT
You are making the boxes so that customers will be drawn towards them. They therefore need to be made according to what they like. To figure this out you will need to take out time to research on who your consumer base is. If this is known you can choose the colors and pictures that they will like.
Find out the gender of the customer base. Their culture matters as well because in some cultures certain colors have different meanings and in others, they have some totally different connotations. Black is seen as a color of elegance, expense, power, in some cultures and in others it is seen as evil and a bad omen. You need to keep this in mind if you want to create something amazing.
Kids and not adults will be drawn towards packaging which has popular cartoon characters. It will look childish if you use these on packaging for chic jewelry. People will think the product is a childish one and the brand is not serious. These points are all important and can help you design the best box.
WHAT ARE YOU SELLING?
The product that you are selling also matters when thinking about how to design your packaging. It should be designed in such a way that people know what you are selling. If they get confused, they will probably not want to buy the product.
Here you should choose the right pictures and colors. If you are adding an image of the product, do not exaggerate it so that customers are dissatisfied when they open the box.
A good idea is to have window boxes if your products suit these. These have a transparent window that lets consumers have a look at the product. Customers will be more confident in buying them when they have seen these. These Custom boxes are suited to products like toys, food items, etc. Costumers need to have a look at these before they buy them. The window helps them do this.
CHOOSE COLORS CAREFULLY
Colors play an important role when it comes to custom packaging boxes. Color psychology is real and it impacts the way people feel. You need to choose colors which will help know what the product is and give a good feeling to customers.
For example, if you are selling something pure, simple and decent, you can choose white. This color signifies this.
A brand which is advertising itself as an environmentally friendly one can opt for colors that convey the message. You can choose earth colors like brown and green over here for instance. It is a good idea to select a brand color which conveys your message. The color will then get printed on all your merchandise and help people recognize your brand.
CHOOSE PICTURES CAREFULLY
The pictures you choose to print on packaging matter as well. As said above, they should not exaggerate the product. If you decide to use pictures which tell what the product is, choose those most similar to it. You can choose cartoon pictures that are witty if your brand is one like this. For instance, a bakery can use these on its custom packaging. The witty cartoon can convey a funny message to customers.
WRITING ON CUSTOM BOXES
It is important to include information on packaging which tells what the product is. However, it is necessary to only include what is needed and to be precise. People must actually want to read it.
The merchandise you are selling matters here. According to what it is, you will add details that will help people realize that they need the product. Skincare products have to state the ingredients and their composition. It helps customers see if the ingredients are good for their skin type. You can include what skin type the product is for as well. You will also tell what it is and how to use it. When people know this, they will be more likely to buy the product.
Food products will tell the ingredients and nutritional information. They will also give the manufacturing and expiry dates. Without these details consumers will not know if the product is good for them. It is important to focus on choosing a good font for this writing. It should attract and consumers must want to read it.
The above are some ideas and tips you can keep in mind when designing a custom box. These boxes are made to be unique and look outstanding. The material that you choose to make the boxes from must be strong and suited to the product. It should keep it safe from any harm whatsoever. It is no use if you have designed the packaging well but it is weak and breaks. Therefore, focus on getting good material for the boxes as well.