Although the customers’ loyalty is determined mainly by the quality of the product, the packaging is the main thing with which a potential consumer interacts first. The experience he has with the packaging connects him deeply with a brand. Successful packaging leaders have understood the importance of packaging. They invest more money in creating unique packaging designs to inspire customers. With the passage of time, the trends change. Some of them remain a great inspiration for people and packaging leaders for years.
Custom packaging is becoming the need of every business. Whatever we purchase comes in custom printed boxes. It starts with preparing a perfect-sized box from scratch to purchasing ready-made custom boxes from a wholesale manufacturer. Box printing plays an important role in determining the outlook of your products. The successful packaging leaders have analyzed its importance. It is the reason that no packaging comes without printing in today’s world. Whether you want to create product boxes, shipping cartons, subscription boxes, or mailers, packaging printing is an essential part of the process. There are a number of alternatives for custom packaging for small-scale businesses. Sometimes the startups can’t afford the cost of printing. They can go for custom tapes, branded stickers, or printed labels instead of box printing. All these options are not so expensive, but effective enough to give a perfect look to your packaging.
The concerns about the impact of packaging waste are rising. This has inspired the packaging leaders to create sustainable custom boxes for their products. Even the customers of today have started thinking green. They want their products to be delivered in recyclable custom printed boxes. According to research, 66% of consumers worldwide agree that they can pay higher for more sustainable brands. Companies can reduce waste by creating perfect-sized packages for their product. This cuts off the use of raw material as well as filler packaging needed to pack a larger-sized box. Going to sustainable packaging reduce landfill waste and carbon footprints on the environment. Recycled packaging saves tons of natural resources and proves highly affordable in terms of cost. This is the reason that sustainable packaging has become one of the biggest inspirations of successful packaging leaders.
The days of bold and bash packaging have gone. That was the era of the 80s and 90s where brightness was the factor of success. The manufacturers and consumers of today are attracted to minimalistic packaging designs. The packaging which looks natural and provides relief to the eyes stands out from the crowd. Keeping things simple is a safe choice for all brands. Let us take the example of some of the most popular brands like Apple. They have designed the packaging of their products in a simple, elegant way. Only the necessary details are listed on the package. The packaging printing and the choice of colors play an important role in creating a minimalistic packaging design. The way you design your packaging reflects your brand values. Designs that soothe the eyes create a long-lasting impact. So let your product speak for itself. Minimalistic packaging allows your product’s integrity to shine through and occupy a special place in the heart of customers.
Transparency or packages with cut-outs have been in trend for years. Although they fell out of favor in the early 2000s because of their expense, the successful packaging leaders realize that the expense is worth taking. So they started creating packaging with custom windows or die-cut patterns. Customers are always curious to know what is present inside the package. Transparent packaging is an attractive way to tell them about the products. Providing a window helps the brands to build trust. When customers can view the products prior to purchase, it satisfies and encourages them to purchase the offering.
Trends come and go but some of them remain an inspiration forever. Every year the packaging designers look at the past to find something inspirational. The packaging designs which recall vintage elements, colors, and patterns are found in abundance in 2019. They are refreshed with some modern twists to make them attractive to the customers. Vintage packaging is perfect for those who prefer artisanal and hand-made quality. A number of manufacturers have started using vintage packaging for their products. Custom boxes designed with vintage effects look highly adorable. They serve as a good way to evoke the past and add charm to the present packaging designs. Creating an old-fashioned look in your product’s packaging seems bespoke and unusual. It makes the customer feel something rather than making a careless purchase. If you are in the search of some sophisticated designs for your finely crafted goods, vintage packaging is one of the best choices. It adds to the customer experience and provides a great image for your brand.
It starts with preparing a perfect sized box from scratch to purchasing ready-made custom boxes from a wholesale manufacturer.