According to a census, 95% of business startups in one year fail. Failing is pretty standard. The primary reason that feeds this practice is not paying attention to basics. If you are selling a product and not a service, there are certain things you need to provide adequate attention to. One of these things that matters the most is your product’s packaging.
The custom lipstick packaging is as excellent
Your product’s packaging is the front-end of what you are trying to sell. The packaging is what your customer will judge your product from. Imagine a customer roaming around in a supermarket with a trolley. This person will not have enough time to review everything you have written on the packaging. The only way your packaging can affect your customer is by visually attracting them. Because of the lack of time, they do not prefer reading the details. Instead, they prefer just giving it a look and seeing if your product looks sleek enough from the outside. Then, they will drop it in their trolley.
This theory works more if the product is something like lipstick. All the customers care about is how elegantly the lipstick is packed. 80% of the time, lipstick’s eye-catching packaging convinces a customer to buy; no one goes into the quality of the color. Hence, lipstick packaging holds significant importance.
Secondly, packaging lipsticks are also vital because lipstick packaging is not just packaging. It is an experience. Unlike other products, a lipstick’s complete image is dependent on its packaging. A colored stick itself holds no value if seen apart from its packaging. The packaging gives it a silky, glossy look and prompts customers to open it and check it out. Packaging in lipsticks defines how you want to portray your product, and different product images attract different types of customers.
Lipstick packaging for Top both Brands
The top-notch brands of lipsticks give extreme attention to their lipstick packaging. It is doubtful that any of their products come in packaging that is not classy and attractive. However, who decides what lipstick packaging should be categorized as classy and what is not? Sharp, classy designs might attract some people, but others prefer simplicity. Not everyone can like one type of packaging.
This is where custom lipstick packaging comes into action. Because not everyone will like or get attracted to one type of design, there is an idea of custom packaging. So the same lipstick products by the same company can be packed in packages designed just like you want. Custom lipstick packaging has all the advantages good lipstick packaging has, along with a few more.
When you get a product, especially a lipstick packed explicitly in the packaging you want, you will be personally attached to it. You will prefer that lipstick over all others and can never forget it anywhere because it will always be on your mind. A simple reason for that is the fact that it looks how YOU wanted it to look. So you have your likeness attached to it.
However, if you are someone who makes lipsticks, providing customers with personalized lipstick packaging will emotionally attach them to the lipstick and indirectly to your brand. When they get a lipstick that looks exactly how they wanted it to look, they will be proud to show it off and attract others to prefer you over competitors you have in the market. All in all, customized lipstick packaging gives you a significant edge over other brands.
Furthermore, if you provide a lipstick that is packed as your customer wanted it to be packed, you will reduce the chances of customers not liking the packaging to zero. Because the lipstick they are willing to buy will be packed according to their preferences, there is no chance they will not like it. And if they like it, they will return to you again.
On a similar note, there are limitless advantages that customized lipstick packaging would give you over companies and brands that have standard packaging for everyone. According to the reasons above, there is a very high chance that people do not buy their products just because they dislike their packaging. And similarly, there is a high probability that people buy your lipsticks just because they are being packed precisely how they wanted them to be.
Putting it in a nutshell, customized lipstick packaging can prove to be that unique selling point you are looking for that will take you beyond your competitors, way beyond your competitors. It is easy to go with, seems like a nice gesture, and attracts many customers.